Let’s face it! Chivalry is dead, corny romance has passed away, and lust is the new love. Nowadays people are obsessed with sex, blood, danger, sadomasochism, fangs, and the embodiment of them all: vampires.
Lady Gaga arrived at the Heathrow Airport wearing one of her signature leotards and vampire fangs, American Idol finalist Adam Lambert dressed up as a glamorous vampire in an all-black suite this past Halloween, and the Twilight cast seems to be in the cover of almost every magazine. It is not an overstatement to say that blood-sucking characters have invaded the media.
HBO’s True Blood reached a whopping 12 million viewers in 2009. The show’s plot revolves around the coexistence of vampires and humans in the small town of Bon Temps, Louisiana where suspense, crime, and sex reign. According to television critic April MacIntyre, Alan Ball, the show’s creator, has “artfully blended gore, romance, humor and horror into a modern day ‘Dark Shadows,’ with cliffhangers and a dash of camp.”
According to CW’s ratings, Vampire Diaries has twice as many viewers as Gossip Girl. Nylon magazine’s February issue featured the series’ young actors and referred to the show as “Dawson’s Creek with less talk and more action.”
The alleged precursor of the vampire phenomenon is no other than Stephanie Meyers’ book series turned movie saga Twilight. Its most recent movie, New Moon was the biggest opening-day box office hit on record, surpassing last year’s box office hit movie The Dark Night. The series takes a more romantic approach on the portrayal of its characters, yet the blood and danger are still present- two elements that cannot be suppressed from the stories’ plot.
Why are people so obsessed with vampires? What is so captivating about characters that want to suck your blood? For starters, not all vampires are killers. Unlike 90’s show Buffy: the Vampire Slayer, today’s media portrays vampires as friends not foe. Not all vampires are hostile. Some are friendly individuals that can interact with humans despite their temptation to feed on them. Vampires are dangerous, and who doesn’t love playing with danger? Part of this fascination has to do with a sadomasochistic nature. “I think it’s sexy when a guy bites me. I sometimes ask my boyfriend to bite my neck really hard.” Allie P, Parsons student, tells me. Vampires are sexual characters. The idea of them craving one’s blood and inducing pain upon one is thrilling. Moreover, people are always intrigued by the supernatural. “They are immortal, strong, sexy, and mysterious”, Blanca Benavides, another Parsons student, says about her blood-sucking idols.
Of course, not everyone is a fan of vampires. Not only do they have fictional enemies, but also real life ones. “I don’t like the whole blood, biting essence of vampires. I’m not into that,” Vicki Sotiros, 19, says. Groups such as “Vampire Haters” and “Twilight is So Dumb” have recently appeared in the Facebook network. “Honestly this vampire shit is getting on my nerves so much. Edward looked like a crack addict in the movie,” Ahmer Kidwai, creator of the latter group, says. Apparently, he did indeed watch the movie, which brings me to my next point: love them or hate them, one cannot escape the vampire phenomenon.
Vampires are the super heroes, or anti-heroes, of our generation. They scare, they intrigue, they captivate. They personify sex, desire, danger, and power. If Buffy were still in the picture and tried to slay Edward Cullen or Bill Compton, she would have probably been crushed by a mass of raging vampire fans.